What branding costs in Tbilisi
Pricing here is mostly quoted on request, which makes the one studio that publishes rates useful as an anchor. reroDev lists logo design at 3,000 USD, a core identity at 6,000, a full corporate identity at 12,000 and a strategy-led rebrand at 35,000, with smaller engagements starting between 500 and 4,000. Directory listings put Tbilisi studio minimums between 1,000 and 5,000 USD.
From that, a usable set of bands. A standalone logo from a small studio runs roughly 500 to 2,000 USD. An identity system with typography, colour and basic applications runs 2,000 to 7,000. Add a written brand book, naming and packaging and you are looking at 6,000 to 15,000. A full rebrand of an operating company can pass 30,000. Check whether the quote includes 18% VAT, because studios registered for it will add that on.
How to choose
Decide first whether you are buying a logo or a brand. Then match the studio to where the brand will actually live.
Match the studio to the medium
- Packaging, food, drink, retail. You want print craft and illustration in house. Witch & Wizard and Topuria Design sit here.
- Software, apps, marketplaces. Pick a studio that also builds. ITERS, Heat Bureau and Vista work that way.
- A launch with media behind it. Windfor's and branding.ge are built for that scale and have the campaign machinery attached.
Ask for the boring documents
Ask to see a brand book from a past project, with the client name redacted if that is a problem. It tells you far more than a Behance carousel does. Then pin down the numbers that cause every dispute: how many design routes are included, how many revision rounds, and what counts as a round.
Red flags
- A portfolio of unnamed concept work with no shipped, named clients behind it.
- No written scope of deliverables. Branding arguments are almost always about revision counts and file formats.
- A full rebrand quoted off a twenty-minute call, with no discovery stage.
- Refusal to hand over editable source files and font licence details at the end.
- No mention of trademark. A studio should tell you to check the name at Sakpatenti before you fall in love with it, even though filing is not their job.
When you do not need to pay for this
If you are testing a service business and still finding your first few clients, a competent freelance designer and a clean wordmark are enough. Spending 6,000 USD on an identity before you know what you sell is money you will spend again.
Start paying properly when the name has to be defended, when packaging goes to print, when you are raising money, or when you are entering a market where nobody has heard of you. Foreign owners hit that last one hardest. A brand that reads confidently in Georgian can read as nothing in English, and the reverse is just as true, so test the name on people in the market you are actually selling to before you commission a single sketch.
For the structural side of setting up, see our guides on registering a company in Georgia and VAT registration in Georgia.